UNIFIED CX WORKSHOP
How well do you really know your customers?
With the rise of first-party data policies, AI technology and customer uncertainty, we’ve created a workshop to help brands navigate their way through it all and come out on top.
In 2023, your customers expect more from you than ever before.
1/5
Economic uncertainty has made people more discerning about how they spend.
Customers are looking for experiences that provide good value. When people reassess their budgets, they are also reassessing their brands.
2/5
Customers are strategising before making major purchases.
+30 YOY increase in search interest for ‘is now a good time to buy a house?’
+500% increase in search interest for ‘travel discount’
+40% increase in search interest for from ‘home jobs’
3/5
Brands have to provide a value exchange.
Many people are doing research to find experiences that better suit their needs. And so they are willing to provide information if they see immediate gratification.
4/5
Customers expect connected experiences.
Brands can help prepare for important moments by providing valuable customer experiences that don’t disrupt, but provide meaningful benefit to a person's life.
5/5
Consumers care more about what personal data they share online.
With a greater focus on privacy policies and data protection, it’s now more difficult for brands to reach their desired audience.
This workshop is designed for the future:
Our fast and efficient sprint styled workshop aligns key stakeholders, drives efficiency from your marketing budget and sets your business up for future success with a clearly defined plan and deliverables. Together we will analyse your current customer journey and then co-author the future customer experience, integrating the latest tools, technology, channels, and trends.
No matter where you are in your customer data journey, now is the time to put in the right technology, strategy and team to take your customer experience to the next level.
We will co-author a roadmap which:
- Improves your customer touch points through the use of first-party data
- Increases your marketing team’s productivity
- Drives efficiency from marketing spend and boosts revenue
- Fosters customer loyalty
- Sets your business up for long term and short term success
