Digital marketing consultancy agency
We are a digital marketing agency that helps businesses to use their digital marketing as their competitive advantage.
An effective digital marketing strategy aims to develop online media and messaging to help place their brand in front of the right people, at the right time, with the right message. At Flight Digital we care about understanding your key business objectives, your competitive advantage and who your customers are first to ensure that we curate a digital marketing strategy that delivers meaningful results.
Our data-driven approach creates the path to evolve your online presence
We use data to gain in-depth knowledge about your customers, how they discover your brand, and their customer journey. To do this, we use a variety of user understanding techniques:
- Creating personas to define who your customers are.
We look beyond demographics, we explore their interests, pain points and unmet needs to really get close to them. - Global understanding of the customer journey.
Once we understand your customer(s) and their need states we map out their journey. By taking a customer-centric approach we make it about them, and by doing that, we can clearly identify opportunities. - UX analysis of your website and existing digital marketing ecosystem.
Your website doesn’t exist in isolation to the rest of your digital marketing strategy. It is a core player. With consideration to your wider customer journey, our UX analysis reviews your landing pages and user paths. From discovery, consideration to conversion pages we can identify key abandonment points, and create audiences using your own data.
This first approach allows us to define the blocking points that can impact your site's performance and your brand's visibility. This allows us to define the best digital marketing strategies according to the site's current needs.
Putting performance at the heart of our actions
Our performance marketing team is made up of data-led platform specialists who own their craft. We use their skills to help your goals through different digital levers :
Marketing automation
Marketing automation involves using tools and platforms to automate repetitive tasks, optimise campaigns, and personalise interactions with prospects and customers.
Paid advertising
Paid advertising, such as Search Engine Advertising (Google Ads, Bing Ads, etc.) and Social Media Advertising (Tiktok Ads, Linkedin Ads, etc.), involves paying to promote a product or service, typically through online advertising platforms.
Search engine optimisation
Search Engine Optimization (SEO) aims to improve the visibility of a website in organic search engine results by employing techniques such as content optimization and link building.
Content marketing
Content marketing involves creating, distributing, and promoting relevant and high-quality content to attract, engage, and retain a target audience, thereby enhancing brand awareness and driving conversions.
We make sure to understand the most recent trends and emerging technologies ahead of the curve to propose and deliver maximum value to our clients.
Engage your audience, wherever they are
Capture the attention of your audience, and forge a meaningful connection with them by proactively engaging and interacting with them, where they are. We help you to connect with individuals across diverse locations and online space, to bridge not only geographical gaps but also technological landscapes, ensuring a comprehensive and accessible engagement strategy that resonates with your audience.
We are by your side to help you create data-driven, cost effective social media campaigns that will help your brand be found, whenever it’s needed, wherever it’s needed.
Implement scalable marketing strategy in New Zealand
With over seven years' experience in digital marketing in New Zealand, we're now able to share our market knowledge with you to help you achieve your goals. Our Account Managers are Digital Strategists, their role is to understand your business and ensure you are connected to the right people within the studio to make it happen. From account management and remarketing right through to storytelling and content automation, we have the solutions to all your social media marketing needs.
Capabilities.
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