Ecommerce marketing strategy.
Many marketing operations now taking place online, and it can be tough to distinguish between the various types of digital marketing people use today. What about ecommerce marketing? What is it, and how does it compare to practices like social media, content, search engine, and email marketing?
Ecommerce strategy and digital marketing are not mutually exclusive. Ecommerce websites can use all of the above digital channels to promote a product and grow their business.
Social media commerce.
Brands, contractors, and growing businesses can all launch pages on today’s most popular social networks to connect with their audience, and post content that those audiences are interested in.
Ecommerce websites are highly visual. You have to show off your products, so your success on social media depends on your use of imagery to drive attention and traffic to your product pages.
You can take your social media posts a step further by creating shoppable content, which is content that enables visitors to buy products right away. This can include things like additional tags that take users directly to a shopping cart.
Social shopping.
Shopping on Instagram gives your business an immersive storefront for people to explore your best products. With Instagrams shopping feature, you can share products through your organic posts and stories.
When someone taps a product tag on your post or a product sticker in your story, they’ll be taken to a product description page where they will see a product image, description, price and a link that takes them to the website for purchase.
There is a similar process for Facebook shopping, with the only requirement being that your product needs to be a physical item. We recommend using an ecommerce builder like Shopify to sell through Facebook as it is simpler and has better ecommerce functions than a regular Facebook store.
Learning from your customers.
Customer needs and expectations change over time, so we encourage businesses to keep their finger on the pulse by regularly seeking customer feedback and suggestions.
This can also be a great way to establish trust between a business and its consumers. Sending out occasional surveys to your customer base with a specific set of questions related to your product offerings, website functionality, customer service and more can provide valuable insights for a business.
Collecting and then using data from customers to adapt your ecommerce strategy can see businesses better manage customer needs and expectations and develop a strong B2C relationship.
Dynamic retargeting.
Remarketing allows you to show ads to people who have previously visited your website or used your mobile app. Dynamic remarketing takes this a step further, letting you show previous visitors ads that contain products and services they viewed on your site.
With messages tailored to your audience, dynamic remarketing helps you build leads and sales by bringing previous visitors back to your site to complete what they started.
Google Ads can then predict which dynamic ad is likely to perform best for the person, placement and platform where the ad will show, maximizing the likelyhood of the customer completing the sale.
Capabilities.
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