Marketing Automation through Hubspot

Using marketing automation is the most effective way to maintain your inbound marketing strategy and nurture relationships with your customers. In the age of social media and the internet, people are coming to expect more from businesses, and they’re giving their hard-earned money to the ones that make them feel most like people, not numbers. The team at Flight Digital are Hubspot experts and can identify opportunities using Hubspot that minimise friction, generate quality leads and improve the overall service and journey your customers experience when choosing to do business with you.

What is inbound marketing?

You may have heard the term “inbound” before, but what is it exactly? Inbound is a more helpful and human approach to growing your business. It’s a method of attracting, engaging, and delighting customers that provides value, and builds trust. Our HubSpot platform is built to complement the inbound approach to doing business.

Staying focused on your client.

It can be very easy to spend a lot of time finding new leads and even more, time finding the right ones, and nurturing those leads into clients and customers. The more time you spend jumping from one system to another, the less time you’re focused on developing your value to potential clients. Our marketing automation platform brings all the important elements of your strategy into a single place.

We have the ability to manage your leads while keeping an eye on your social media accounts or do a deep dive into the analytics to learn who’s clicking what from where so we can tailor your blog content and email messaging to suit their needs in real-time.

Sales and marketing working together.

Sales and marketing have to be on the same page to get the full benefits of inbound marketing. After all, it is crucial to convert and close all of those marketing leads you attract.

When it comes making sales, the top priority for salespeople behind closing more deals is improving the efficiency of the sales process. This is one of the primary functions of the HubSpot platform that we use at Flight Digital.

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