< Back


19 Feb, 2024

The genius of Kanye's unorthodox Super Bowl ad

Kanye West's recent Super Bowl commercial: genius or waste? 🤔 While the disgraced rapper's 30-second selfie video ad might have the internet in splits, it has paid dividends - and is actually really clever.

Ye dropped a whopping $7 million on a 30-second spot for his Yeezy fashion line, but spent nada on production. Instead, he went DIY and filmed a selfie-style ad in the back of a car using his phone, an unconventional approach that stood out and led to almost $20 million in Yeezy sales.

But it's the resulting user data and long term marketing opportunities that have us impressed.

We've put together a little slide-show of sorts, illustrating just this. Check it out here.

Related Posts

< Back


Six tactics for retaining your new customers post-peak season, thanks to the Shopify Plus Playbook.


Stuff We Love: Experiential websites edition


What makes a great digital customer experience (and why your customers expect more from you)