Supercharging donations for not-for-profit.

ChildFund’s mission to empower communities across the world to create sustainable change and advocate for children's rights and well-being needed a suitable and compelling digital platform.

Challenge

Standing out among numerous charitable organisations, effectively communicating their impact, and consistently engaging potential donors amidst competing causes and appeals for support.

ChildFund needed to reach a wide audience and foster ongoing donor commitment while navigating evolving communication channels and donor preferences.

Solution

Deep diving into user journeys and creating an educational environment that anticipates the donor’s next steps; our strategic lead, designer and development team built an agile Sanity website that is not only easy to navigate for users in the front end but also intuitive for the team in the backend. It empowered the ChildFund team to effortlessly set up and update new causes and appeals with an easy, pre-styled component system without sacrificing customisation and web best-practices.

The core web experience is hosted within Sanity.io but ChildFund’s eCommerce arm of the donations, Gifts That Grow, effortlessly integrates into the web experience via their Shopify store.

4.2x

Page views increased

500%

Organic search traffic increase

10k

Monthly website users, increased from 5.6K

“We highly recommend the Flight Digital team who are as invested in the outcome as we are – true business partnership.”

– Liz Wilson - Director of Fundraising & Marketing | ChildFund

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