Launching a new life stage for a growing brand.
Helping our longtime client Edwards & Co launch their highly anticipated new stroller collection, Modern Love.
We wanted to make a lot of noise about this collection since it was full of firsts - their first four wheeler and their very first double stroller. Both features the Edwards & Co community had been eagerly anticipating.
Inspired by the name of the collection, Modern Love, we developed a concept based around the ‘World of Modern Love’ where there’s something for everyone. An illustrated world that drew our customers in, offering a glimpse of what it was like to be out and about in their city with the new Modern Love collection strollers.
The campaign spanned as many channels and touchpoints as possible to maximize impact and reach, including; an exclusive Modern Love launch event, retailers, print, eDMs, social media and of course Google. While updating the Edwards & Co website we built them a cool new Stroller comparison tool.
The campaign hasn’t been live long but already results are looking positive, with an overall return on ad spend of 4.8%.
"Flight Digital has supported our rapid growth over the last year. They act as an extension of our business, and extra eyes and ears, to help us pull off campaigns such as our latest product launch. We're looking forward to continuing our relationship and working on even bigger projects this year."
Emily Parks, Marketing Manager
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