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Taking NZ’s favourite stroller brand trans-Tasman.

Longtime client Edwards & Co engaged us to deliver a brand-focused digital campaign to help them break into the saturated Australian baby care market.

"Flight Digital has supported our rapid growth over the last year. They act as an extension of our business, and extra eyes and ears, to help us pull off campaigns such as our latest product launch. We're looking forward to continuing our relationship and working on even bigger projects this year."

Emily Parks, Marketing Manager

Challenge

Edwards & Co is a family-owned business specialising in a range of high-end baby products, from strollers to car seats and stroller accessories. By 2021, the brand had a huge presence here in NZ but it was struggling to break into the really competitive and saturated Australian stroller market.

Challenge

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Solution

To stand out from the crowd we needed a distinct tone of voice for Edwards & Co, that would resonate with all parents and about-to-be parents, in a way that said, “We understand what parenting is all about because we’re parents too. And we’re here to make it easier.” Focusing on the Oscar Mx, we found engaging brand stories to tell that would build credibility and trust and appeal to busy and discerning parents.

Solution

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Results

6-month period:

  • 116% increase in new website visitors (AUS)
  • 77% increase in sales (AUS)
  • ROAS of 5:1 (meaning it brought in$5 of revenue for every $1 spent on media.


Results

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