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Harnessing insights to build industry influence.

Helping our longtime client Lateral Partners develop a new content hub to establish the brand as an industry thought-leader.

Challenge

We’ve been working with Lateral Partners for a while now, having set them up with a new brand, website and digital marketing strategy back in 2021.  We continue to work with them to iterate and improve their marketing strategy, and they recently challenged us to help position them as well-known thought leaders in their industry.

Challenge

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Solution

The Lateral Partners team aren’t like most financial firms - they’re personable and empathetic to their clients unique situations. We know they go above and beyond, thinking outside the box to help their customers achieve their long-term financial goals. 

This is how ‘Lateral Thinking’ came along - a new positioning concept for the brand that we’ve kicked off by building them an online space to share creative ideas, perspectives, knowledge and experience. AKA, The Lateral Thinking Hub. 

It houses all of their content streams in one place, making it easy for prospective clients to navigate and explore resources of interest to them.  It’s also easy for the Lateral Partners team to author, edit and manage their content library from one central location. Win win!

Solution

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"Flight Digital delivered exceptional results and we're really pleased with the quality of their work and their professionalism."

Ben Pauley, Director

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