Helping Kiwis on their retirement journey.

A leading aged care operator, Metlifecare needed help with building a new online platform to support and accelerate their aggressive growth strategy.


Metlifecare is a leading aged care operator in NZ who we helped to build a platform that will support them with their aggressive growth strategy. The website needed to offer an outstanding customer experience and ability to build their brand, while also being the core driver of discovery, education and lead generation.


The initial project will be delivered in two phases. The first phase (live now) centered on unifying Metlifecare’s village network, enabling property listings on site, and showcasing the full range of offerings, all while ensuring accessibility guidelines were closely followed. A second phase will be launched in early 2023 which introduces new features such as an intricate personalisation data layer to align with the businesses goal of generating high quality leads.


Since it went live, all of the website's engagement metrics have improved.


increase in total page views


increase in pages viewed per session


reduction in bounce rate

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