Raising the bar and setting new records: 57,000 tickets sold.
Pleasuredome The Musical
How to promote an event 101 - have an EXCEPTIONAL product.
Flight Digital devised the strategy-led digital campaign promoting Pleasuredome The Musical, successfully achieving what you call the FOMO Factor (Fear of missing out)! With our full-service in house team of specialist we executed not only the Influencer Campaign but also the supporting digital re-marketing campaign. The result – The highest number of tickets sold to a single show in the Southern Hemisphere – EVER.
ROI on Digital Spend
We invited 14 Influencers to the preview week of Pleasuredome and encouraged them to share their experience with their loyal followers. By reaching over 428.2K individuals based predominantly in Auckland we targeted a rich market of like minded individuals who genuinely wanted to be engaged with through the voices and organic content of people they trust and admire.
The goal of this campaign was to generate awareness of ‘Pleasuredome the Musical’ during preview week, enticing ticket sales. The majority of the content was posted through Snapchat and Instagram stories which is the latest combating ‘Advertisement Blindness’.
“These guys are the greatest, like for reals. Their work simply smashed through all of our expectations. The team are incredibly helpful, strategic & passionate about what they do. There is no way any of my future creative projects won’t be maximising digital marketing, and Flight Digital, are the pick of the bunch.”
Charlie McDermott – Creative Director
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