This brand campaign for Seasonz Travel put their luxury getaway destinations in the spotlight and created an atmosphere of exclusivity.
Challenge
Who do you turn to for vacation ideas if you think you’ve been there and done it all? Well Seasonz have created a range of bespoke destinations that cater to an audience that are looking for ultimate bespoke experiences. Our job was to put the destinations at the centre of the advertising and create an atmosphere of exclusivity.
Challenge
Solution
Our main comms channel was always going to be social media – so we upended the usual language of ‘followers’ (Facebook, Instagram etc) to create a brand platform that spoke to our audience’s desire to be the first and only visitors in many of these destinations. We created long form video content as well as targeted social posts, all built around the ‘Follow Yourself’ platform.
Solution
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