Making the ordinary, extraordinary.
Xo Xtra Ordinary
An extra ordinary project.
The aesthetic of the brand is informed by the restaurant’s global influences and food style. A modernist look and feel with an Asian influence, a refined modern aesthetic is employed whilst utilizing a slight hand rendered finish to maintain the ‘human touch’ and add an air of relaxation and drive the notion of ‘casual’ and ‘warm’.
ASIAN/FUSION (Typography and illustration)
JAP – Celebrated through illustration style & layout. Traditional Japanese potters/printers makers mark will be appropriated into an icon for XO.. The stamp mark type & icons take on a much more Asian influence (think kanji brush strokes and wider ascenders/tails).
THAI – Celebrated through colour scheme & interior. Backed up by a hand-rendered line drawing illustration style & logotype and font forms that reference Thai street food signage.
EUROPEAN – Celebrated through typography in communications (i.e. Posters etc), utilising a sans font similar to the gill sans family to both denote the European ideal but also create a cohesive link between the visual brand & the food brand: (Bold fusion flavours distilled visually through bold type with accented corners and irregular forms).
Research/Strategy – (Aesthetic research, positioning, copywriting/tagline development).
Logos, Icon, Combo Mark, Brand assets & Signage, Tagline, Colour Scheme, Overarching, Brand & Usage Guide.
This project was a super urgent one with a timeframe of just 8 Days to complete, we were stoked with the final product and so was our client!
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