Search Engine Optimisation
Utilise SEO to effectively enhance your visibility and be found whenever your customers are looking for you
To achieve objectives such as lead generation and business growth, Search Engine Optimization (SEO) is a must. Positioning your site in Google's top results guarantees increased visibility and qualified traffic acquisition. Don't wait to entrust the management of your SEO to our SEO agency and take full advantage of this essential acquisition lever.
What is SEO?
SEO, or Search Engine Optimisation, is focused on improving a website's visibility and ranking on search engine results pages (SERPs) by optimising the site structure, content and linking. The primary objective of SEO is to enhance organic, non-paid traffic to a website by optimising various elements to align with search engine algorithms.
SEO is a dynamic field that evolves constantly, requiring continuous efforts to adapt strategies and maintain or improve rankings. As a fundamental aspect of online marketing, SEO is crucial for businesses and individuals seeking to increase their online presence, reach their target audience, and ultimately drive conversions.
The basis of SEO is respect for the guidelines published by the search engines, in particular Google. These guidelines indicate the main rules to follow when displaying your site online. However, in an increasingly competitive market where ranking algorithms are constantly evolving, it's essential to stay up to date at all times.
Be future-proofed against algorithm changes
Did you know that Google implemented over 3000 updates on its algorithm in 2023 (yes, that’s more than 8 per day…) ?
Keeping abreast of how search engines rank their results is essential if you want your brand to be seen online. The market online is forever changing and we change with it. Flight Digital stands out for its rigorous SEO strategy, focused on technical, structural and content optimization.
Nor it’s related to content relevancy, suspicious link analysis or, more recently, unworthy AI-generated SEO content, it is essential to be aware of the most recent algorithm updates. Ignoring them could lead to a decrease of your online visibility or even expose your website to a Google penalty.
How are we working on your SEO improvement ?
As one of the most diversified SEO companies in New Zealand, we prioritise a holistic marketing strategy to elevate your website's rank on search engines. Our SEO campaigns incorporate every aspect of SEO improvement steps, ensuring your website gains authority and relevance in the most efficient way.
Discover your strengths, identify new opportunities
We analyse your site through several stages of discovery:
- Technical SEO audit : to ensure that your website structure can be easily crawled by search engines and that it meets user performance standards.
- Keywords, content and backlinks analysis : What search terms are you visible on, and why ? What other websites link to yours ? What are the organic rankings opportunities ?
Supporting your development
Following the analysis phase, we use our know-how to support you :
- Keyword research : discover the search terms on which you should be seen and selection according to different business criteria
- SEO strategy : Definition of the operations roadmap to clearly define with you the content to be created and any corrections to be made to the site.
SEO and SEA: What is The Difference?
If you're on this page, you've probably heard of SEA and perhaps you've even consulted our SEM services in Auckland.
But what's the point of investing in an SEO strategy, which can seem long and tedious, compared with a paid search strategy, which allows me to acquire traffic quickly?
An SEO content strategy offers a number of advantages:
🔗Natural links are spontaneously clicked on more than paid links. And yes, visitors will trust you more if you come to them naturally
📈Positions acquired through SEO are generally displayed for a long period on the search engine
💲Saving money: An SEO strategy may seem expensive at first. However, a place in the top results of Google searches allows you to save money over the long term on keyword purchases
Getting ready for an AI-powered future
In 2023, offering visitors relevant content is still crucial for SEO. Quality, uniqueness and added value are essential. Detailed content, as long as it is of high quality, boosts Google rankings and should be used as a powerful tool to increase your online visibility.
In a world where AI-generated content is still in its infancy, algorithms will learn to differentiate valuable content from quickly made, impersonal content.
We'll help you create relevant content that's tailored to increasing your online visibility. We'll make sure it fits in with your company's editorial line and help you take the next steps.
User experience (UX) & SEO = SXO
In SEO, Google increasingly values the user experience. Bounce rate, visit time and other indicators are taken into account to rank your site's pages. Providing a fluid browsing experience through user experience optimization (UX) is an essential element of SEO strategy. We are working hand-to-hand with experienced UX designers to make sure that your website offers the best experience to your visitors.
Get found by your nearby clients : the power of local SEO
Imagine you're one of the best necklace designers in Auckland but no one in the area knows you exist. Not good for business, is it?
By optimising for local SEO, you can target a wider audience and potential customers in specific regions, maximising your reach. With a focus on understanding your target audience, we tailor our SEO efforts to align with your marketing strategy, seamlessly integrating with social media and Google Ads for a cohesive online presence.
The consequences of a bad SEO
The consequences of a poor SEO strategy can have a lasting impact on the visibility and sustainability of your business. This can range from a loss of performance to the de-indexing of your site on search engines. It's rare, but it happens, especially if you try to cheat by using Black Hat SEO techniques.
To avoid misdirecting your actions, there are several questions to ask yourself. For example:
Am I sure I'm using the same search terms as my customers to describe my products?
Is my content relevant enough to show search engines what my page is about?
Does my site load fast enough on mobile phones? Is it easy to navigate? Does its structure allow quick access to all the most important pages?
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