< Back


23 May, 2023

Sanity CMS - 5 reasons to love it

Why we chose Sanity CMS

Flight Digital uses Sanity.io as its headless content management system. Using Sanity allows us to create scalable, flexible and lightning-fast digital platforms. We love the tool, and so do our clients, both for its ease of use and for the freedom it brings and allows us to be a recognised Sanity CMS development agency today.

Here are the 5 reasons why we've adopted this tool :

What is "Headless" content management?

Before you start, it's important for you to know what we're talking about when we talk about a headless CMS.

The primary concept behind a headless CMS is that it separates the content/data from the presentation layer or website. Sanity extends this one step further, treating content as structured data. Storing content as structured data is a hugely powerful way to organize and manage your data while making it widely accessible to many outputs or heads. Think of your new website, your marketing automation software, your CRM, your smart fridge... all being able to read and write from the same structured content within one content management system.

5 reasons we ❤️ Sanity CMS

1: Modularity

With Sanity, we can easily create modular and re-usable component schema. Sanity CMS's modularity significantly enhances its usability and functionality by allowing highly customizable content structures, reusable components, and a pluggable architecture.

Using a modified version of the atomic design principle we build each component with customization in mind This flexibility enables precise control over content modeling and consistent code reuse, promoting maintainability and reducing errors. By breaking down the schema into micro components such as buttons, images, and text blocks we enable our customers to build a variety of larger components or page templates.

2: A flexible editing studio

Out of the box, Sanity provides an amazing content editing studio. Each instance of the Sanity studio is custom-built for each client we work with and tailored for our client's business needs.

Built with React, it allows for tailored UI adjustments to fit specific workflows, supports real-time collaboration to minimize conflicting edits, and provides structured content editing for consistency and maintainability

3: Scalable pricing

Sanity has a great free plan which includes unlimited administrators and a generous quota usage. Some more tangible numbers:

Free: Approx 150,000-200,000 page views per month. This can change based on the content of each page and whether the site is built statically or dynamically*

Free: Unlimited administrators and up to three editors.

There are team, business, and enterprise tiers that provide larger retention periods, more users, and heightened security and recovery plans.

*We build our headless websites statically using Gatsby.js

4: Next-level collaboration and revision workflows

Sanity provides the development-like capability to the studio with a robust version history API. Track changes, duplicate content, or cherry-pick changes to roll back to. You are never blocked from editing a post by another user allowing your team to collaborate from anywhere.

5: Limitless integrations

Sanity is built on the premise that data should be available everywhere and connected through APIs. Because of this universal belief, anything that also has an API can push or pull content from Sanity.

Whether it's syncing customers to Hubspot, sending property listing details to TradeMe, or automatically sending EDMs when content is added, with Sanity it is all possible

Related Posts

< Back


What is JAMstack?

Read More


What is a Content Management System?

Read More


What is first-party data and why is it so important?

Read More